In this episode, John Perez walks you through the differences between email marketing and marketing automation. John breaks down his Top 5 differences with supporting examples.
Tune in now to learn more, and check out our show notes at https://enterprisetechpodcast.com.
Top 5 differences
- Email Tracking vs. Web Behavior Tracking
- Batch and Blast vs. Automate over time
- Click reporting vs. Lead Scoring
- Simple Automation vs. Intelligent Follow Up
- Single Channel vs. Omni Channel Engagement
Top Feature Differences
Top Marketing Automation Platforms and More!