Email Marketing or Marketing Automation? What is the difference?

In this episode, John Perez walks you through the differences between email marketing and marketing automation.  John breaks down his Top 5 differences with supporting examples.

Tune in now to learn more, and check out our show notes at

Top 5 differences

  1. Email Tracking vs. Web Behavior Tracking
  2. Batch and Blast vs. Automate over time
  3. Click reporting vs. Lead Scoring
  4. Simple Automation vs. Intelligent Follow Up
  5. Single Channel vs. Omni Channel Engagement

Top Feature Differences

Top Marketing Automation Platforms and More!